The 2024 Beijing Auto Show has undoubtedly become an impressive stage for new energy vehicles. In many "real fragrant version" new energy models have been unveiled and introduced to the market, the trend of "the same price of oil and electricity" has become increasingly obvious, and even the price of some electric vehicles has been lower than that of fuel vehicles, which undoubtedly indicates that the countdown of the era of fuel vehicles has quietly opened. However, in the vigorous development of new energy vehicles, traditional car companies are still sticking to the fuel vehicle market while pursuing the trend, and continue to maintain a certain amount of investment.
Data show that at the current Beijing Auto Show, the number of new energy vehicles participating in the exhibition is as high as 278, which is not only reflected in the number, but also occupies the absolute C position in the degree of attention. Focusing on new energy vehicles, "Wei Xiaoli" and other new car-making forces have attracted a huge flow of people, and new energy vehicles have also become the focus at the booths of traditional mainstream car companies. It is indisputable that new energy vehicles occupy the absolute center of the auto show.



Especially in the interactive boom of auto executives triggered by Lei Jun, founder, chairman and CEO of Xiaomi Technology Co., LTD., new energy vehicles have become the focus of attention. "Independent brands, especially autonomous new energy vehicles, are now receiving unprecedented attention," Mi Mengdong, general manager of Changan Automobile's brand communications department, told China Automotive News. New energy vehicles not only have a new car penetration rate of nearly 50%, but also receive unprecedented attention at the auto show. Su Jun, president of J.D.Power China, even bluntly said that almost no company's booth lacks the figure of new energy vehicles, in contrast, fuel vehicles appear dim in the boom of new energy vehicles.



At the same time, the rise of new energy vehicles is also accompanied by the first application of various new technologies. Intelligence has become an absolute hot spot in the current automotive field, from the application of AI large models to various intelligent driving solutions, and then to the continuous improvement of car chip computing power, new energy vehicles in the application of new technology like a fish in water, which benefits from the concept that "new energy vehicles are the best carrier of intelligence". The market prefers high technology, and the first application of black technology in new energy vehicles has further increased its heat, and the two complement each other, making it difficult to cool down the heat of new energy vehicles.



Behind this attention, it reflects the wise choice of enterprises under the market demand. Data show that the domestic sales of passenger cars in March was 1.812 million, an increase of 5.8%, of which the market share of new energy vehicles has reached 32.8%. In the first half of April, the penetration rate of new energy vehicles was close to 50%. With the sharp decline in the market share of fuel vehicles and the continuous rise in sales of new energy vehicles, car companies will naturally focus on the market promotion of new energy vehicles in order to obtain better market performance, which further promotes the rise in the popularity of new energy vehicles.